Top 10 Marketing Strategies for Nurse Practitioners

How to market yourself as a nurse and professional resources for nurse practitioner students

9 min readNov 18, 2020

It is a simple and effective marketing strategy for nurse practitioners. If you’re thinking about how to market yourself as a nurse, then this article is right for you.

In this article, I’ve covered networking, marketing strategies, social media marketing for nurse practitioners, and much more.

Possibilities are expanding for new entrepreneurs — medical practitioners, such as nurses, doctors now have opportunities to market their clinics, build their personal brands, fill calendars with patient’s appointments, and be ahead of their competitors.

So, to get all this information right away, please read this article till the end. Let’s get started.

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List of Top 10 Marketing Strategies for Nurse Practitioners to Gain More Patients:

1. Start with a marketing goal

It all starts with a single achievable goal. The first thing in any marketing plan is that you have to set a specific goal, and then you can achieve it easily.

When you have not set a goal, what can you achieve? Nothing! Once you decide to promote your practice, you need to set achievable and reliable goals, which you can achieve in the next 18 to 24 months.

The goals, for example — want to build a personal brand, increasing social media followers, building a portfolio, and more.

Your goal may vary according to your expertise and interest. Due to rapid changes in the healthcare environment, we do not recommend planning specific activities for more than two years.

This time frame allows you to venture into community programs that meet your marketing goals.

2. Identify your target audience

“Focus on the possibilities for success, not on the potential for failure.” --— Napoleon Hill

You cannot serve everyone, so a better strategy is to select some of them in which you are an expert. It is the best way to promote your business in your region. With the help of this strategy, you can build trust between yourself and your patients.

You must be prepared to identify the “target audience” for your practice, the specific group of patients with whom you want to focus on your marketing objectives with the help of market research analysis.

You can target these types of patients, such as a certain age, the paying type, and some clinical patients. Besides, you always have to remember that your target audience is not just the typical patient, along with that, you should also attract people who are affected by environmental problems.

As an example, if you know how cancer patients need to be treated, you can treat them, plus you can join the local and regional Cancer Foundation and find better organizations in the community.

The target audience is the best key to marketing lies, in which your practice may serve you better than your competition.

3. Educate them before they ask

Good marketing is said to be educational, informative, and helpful. Sometimes marketing has a reputation for being “sales-focused.”

You have to think about disease prevention with your patients, share the benefits of a healthy life, as well as tell them how to keep the body healthy.

If you are doing all these things, you essentially market good health as well as your services. Prove the impact of your opinion and take it a step further by organizing marketing materials that meet the same educational objectives.

If you want to build a great market in your area, you have to share benefits and health tips on social media. Inform your audience through videos, and write blogs that will be posted on your website. It should appear patient-friendly, and all these things are essential in your business, which helps in building trust between you and your patients.

4. Networking and marketing strategies for nurse practitioners

Now that you have identified the audience of your practice. Furthermore, you can start building a network and relations with reputed peoples in your industries.

AANP’s national or health policy conference brings together NPs and health care administrators from all countries to create the right environment for these issues to be shared and learned with other health care experts.

Community forums or your chambers of commerce offer some local events and organizations. You are with a platform that helps networking with your potential patients or providers in your community. For that, social media is the best way to network, which allows you to expand your networking market by entangling patients across the country.

If you want to expand your network with social media, then you have to use it exclusively through hashtags. Platforms are LinkedIn, Instagram, and Facebook. Now, with the help of social media platforms, you can promote your experiences, answer patient questions, or maintain relationships between you and patients.

5. Social media marketing for nurse practitioner

Social media platforms are the most effective way to promote your medical practice for any specific reason in the world.

Using social media, you can connect with your target audiences and build your personal brand for your reason.

Facebook, Instagram, and LinkedIn are essential for social media marketing. You can not ignore other social media networks, such as Twitter and Youtube. Also, they are the most effective way or gateway for publicity.

Since these days, 99.9% of people who own a smartphone or even an iPhone are using social media platforms for networking between friends, family, or even doctors.

The DC Interactive Group’s increasing use of social media and mobile in Healthcare Infographic suggests that 41% of people would choose a healthcare provider based on their social media reputation.

A third of the people surveyed now use social media platforms such as Twitter, Facebook, YouTube, and online forums for health concerns.

The type of content they were likely to connect to or share on the network was a hospital or medical facility, and care included a specific physician, nurse, or healthcare provider with whom they had a positive or negative experience.

This Philips Healthcare LinkedIn case study is a great example of a healthcare organization. It is used in LinkedIn social media platforms to establish “thought authority” and expertise in their personal areas of health and light.

6. Build a responsive website

This is another great way to promote your practice in the online market and get patients. First, a responsive website refers to a website that appears solely on a computer such as a mobile phone. In other ways, you can say that websites automatically adjust to the screen size so that users can easily understand your offers.

A responsive website can be easily accessed on your phone or mobile device.

Google considers the user experience, and it will be priority competitors who have sites optimized for mobile, also known as a responsive website. Typically, responsive websites work well on mobile phones for digital healthcare practice, as most people use mobile phones to search for health-related queries.

Moreover, if you have a responsive site, you should consult that content and take care to load well on mobile devices.

7. Ask for testimonials from patients

If you show your patient testimonials, you will grow 62% more business in medical practice. Usually, patients give a review when they are motivated by your work or if they find your work very bad.

Social proof for businesses or individuals plays an important role in building trust and relationships with each other.

Patient testimonials are social proof for your practice, and it shows how much people trust you, and much more.

Patient testimonials help you establish an emotional connection with prospective clients before even walking through your door for the first appointment.

How to ask for testimonials

If your testimonials are fresh and specific, it would be best. Ask patients that have recently had a good experience with the treatment or procedure in your practice.

Make it easy for patients, and tell them exactly how they can leave you a testimonial, whether in writing or video format. Ask easy and limited questions so that they never get bored.

To make it easy, a few questions you can ask your patients (It may vary according to your are):

Here are six questions for your next all-star patient video testimonial:

Before you start asking your questions, you need to ask them for permission.

Q1. Is it okay to share your testimonial publicly?

Q2. What was the obstacle, you chose us?

Q3. What did you hear about us during your first appointment?

Q4. What specific benefits have you found here?

Q5. What are the three other benefits you get in our office?

Q6. Would you recommend us to others you know? If yes, why?

8. 4 Ps of marketing in nursing

Self-marketing is the key to career advancement in today’s competitive job market. Whether you’re seeking a job, a promotion, or recognition in your practice.

To keep up-to-date and marketable in your industry, understand the products, promotions, prices, and positioning of these 4Ps.

Product:

For Nurse Practitioners, you are the product that you are trying to sell to your prospective patients.

Two things you need to understand in this section:

1. The features and

2. Benefits of your product.

Features: An attribute or characteristic are features, such as licensure, certification, and previous work experience.

Benefits: A benefit is a result or effect, such as improving patient relationships, better staff care, or shorter stay.

Promotion:

You are reading marketing strategies for nurse practitioners and know that you are a primary salesperson selling or pitching a product, so you need to be fully familiar with how to present.

Use your portfolio to make a positive impression when you promote.

Price:

Set your price to know how much your product or services are worth in today’s market, what is the current salary in your area for someone with similar experience and education.

Position:

The position of your product refers to its fit in the marketplace — your uniqueness, specialization, and accomplishments. If you’re planning to stay in one specialty, it’s a good idea to become an expert by specializing.

9. How to market yourself as a nurse

You know, now all those people who have a business want to market themselves because self-marketing is the key to progress in aggressive marketing.

If you are looking for a job, progression, enrollment, or accreditation in a nursing career, then you have to think of your nursing career as an occupation.

Occupation and move forward professionally and adopt a business-like approach.

10. Professional marketing resources for nurse practitioner students

If you are looking for marketing resources for nurse practitioners, then you are in the right place. Here we have mentioned 4 resources that will really help you in furthering your nurse practitioner experience.

Healthcare Marketing Youtube Channels

Shift.Health

Shift. Health is a documentary channel, one of the great resources for healthcare marketers that challenges their way of thinking and helps them bring about significant change.

2. Legato Healthcare Marketing

Legato offers healthcare marketing administrators and collaborates with each other, from healthcare reform to doctor enrollment, to develop results-driven, strategic marketing solutions.

3. Healthcare Video Edge

Healthcare Video Edge is a video production firm that solves all your issues through healthcare marketing videos. They offer patient testimonial videos, provider bio videos, health care videos, health care recruitment videos, health care fundraising videos, health care training videos — anything a health care market should be given to promote their hospital.

4. Declan Davey

Declan Dewey is a health copywriter channel. He serves with healthcare marketing strategy, medical SEO, and wellness business services.

5. Intrepy Healthcare Marketing

Intrepy Healthcare Marketing is a full-service healthcare marketing agency, focused on medical, dental, and veterinarians. It helps you grow and give you practice and provides the provider. He is a medical and healthcare marketing specialist.

Healthcare Marketing Blogs

HealthcareSuccess

Healthcare Success is the ultimate source of health care marketing. You should follow this blog to learn new methodology in online marketing, forward-thinking, content strategy, and paid advertising for healthcare.

2. PatientPop

Doctor social media guide, referral marketing, and case studies related to healthcare marketing made easy for new practitioners. Patientpop is a powerful platform to learn healthcare marketing in an easy way.

3. Moz

Moz is not a health-expert blog, rather it is an SEO-specific blog. Moz Blog will help you to keep up with the developing world of search engines and optimize your web content for better ranking.

4. MM&M

MM&M Medical Marketing and Media provided thought-leadership content on a variety of healthcare topics. It also publishes unique lists such as the Top 40 Healthcare Strategies.

5. RxEconsult

RxEconsult provides healthcare professionals with a blogging and networking discussion where they can feature topics related to personal practice, health care management, leadership, health care standards, nursing, dentistry, and pharmacy. Their blogs can give a new approach to your marketing depending on the practitioner’s point of view.

6. HootSuite

The Hootsuite blog gives information about social media marketing, including some healthcare industry-specific content.

Healthcare Marketing Ultimate Guide eBooks

Healthcare Podcasts

Final thought

The more you create content, the wider your reach. However, people hesitate to create content online and want results without taking the right steps for customers.

There are many ways to market as nurse practitioners, you can choose your own way.

Try to educate your target audience, provide them with quality value and compelling content, so that it can help to solve their problems.

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