Before You Hire a Digital Marketing Agency: Avoid These Mistakes

Must-Know How to Choose Best Digital Marketing Agency

5 min readMay 11, 2020

Do you really want to hire a digital marketing agency?

But don’t know which one should you hire? Who is the right one for your business?

I understand this is very difficult for anyone. If you hire any digital marketing agency, you will lose your money, and at the same time, you will be wasting your valuable time.

In this article, I will show you the 6 key points you should keep in mind before you hire any marketing agency.

1. Determine what you need?

2. Look for an agency with real experience in your industry?

3. Results they’re promising?

4. Look for case studies and testimonials

5. How effective are their reporting and communication

6. Mistakes to avoid

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Determine What You need?

First thing first, before searching a digital marketing agency determine, what are you looking for exactly?

For now, what do you need from a digital marketing agency? Either you need your website redesign, create a sales page, SEO, Email Marketing Campaign, or anything else?

That most important. Your goal should match with your marketing agency from the beginning. Once you have a clear idea about what you need, it is time you should find out who is the best fit for you.

Most of the time, you need only one service. But in contrast, they charge you more than your appropriate work. Because they have a price set and either, you need it or not, you have to pay.

Find an Experienced Agency in Your Industry

What do they do? And what is the expertise they are in?

It is very essential to look at their past work in your industry. If they are experienced in your industry, they can feel your pain point and will make a strategy that will be more effective.

The different industry has different challenges. If you found an agency and ready to hire them. Ask about their industry’s experience. Had they worked before in similar projects like you?

If yes, what were the results? And compare with your marketing goals.

For example, you will launch a software Funnel Builder for other businesses like B2B. Ask them to have you done any marketing campaign in the past or what effective marketing strategy worked well for that product or service?

Results They’re Promising

There are many marketing agencies out there. They all promise you’ll get positive results in your business. But they do not talk about it accurately.

It might happen, if you’re in a very competitive market results can take longer than usual, but make sure you assure that spending your time and money you’ll get a certain amount of traffic, sales, or subscribers.

That will be fruitful marketing for you, and in the end, what are you need? The result, isn’t it?

Once you do that, you can filter out their strategies, results, what makes them different and the crucial thing is that you can track how successful your marketing campaign is going on?

Look for Case Studies and Testimonials

If someone’s not willing to give you case studies and testimonials, they haven’t done well. I’m not even saying you have to call the references.

Because you know what? Anytime you ask for references, people will only give you good experiences.

But if someone doesn’t have any case studies to send you, that means they’ve never done good work for anyone out there.

In another case, you most probably get case studies and testimonials. But what is your job now? Ask them how effective was their campaign? Are they happy to hire again those digital marketing agencies?

You’ll get much clarity about their work and believe me, it will save you from getting sucks.

How Effective are Their Reporting and Communication

Ask them, are you going to be providing reports, weekly calls? Are you going to be doing regular email communication?

If not, you will not know what’s happening with your account. Isn’t it?

Ultimately you spend money and not be communicating with the company that you’re paying, it is not the best practice anymore.

This is important because if you don’t have communication, you will not know when things are going wrong.

A track record of reporting time to time can show how transparent an agency is with its clients. And it’s an important success towards your relationship with a new and top marketing firm.

Mistakes to Avoid

Hiring a Digital Marketing Agency Has Many Benefits. But if you’re just getting started, or new to hire a digital marketing agency in any domain, avoid some mistakes.

To get success in your marketing journey, I have listed down some points to omit from your to-do list.

Be extra careful with hiring marketing agencies from overseas.

The truth is, you tend to get what you pay for. If you find agencies that charge low prices, you might think you’re getting a great deal, but in reality, you’ll likely have to deal with poor service.

Choosing a local marketing agency

You should avoid getting a local agency, not because it is near to you but also if it doesn’t match your requirements. No, it doesn’t matter they’re local. If they’re committed to giving results, it is okay otherwise go beyond that.

If anyone says, it is the best SEO agency. A good SEO agency can dominate a local market from almost anywhere, which means you’re not limited to local companies.

You’re not doing your research

There is nothing worse than to sign your contract with a bad agency. You need to do your own research. Go to the internet and ask people about agency credibility.

Email them, visit the company's websites and look at their clients, what they talk about in testimonials, on social media, and how much they’re actual results getting.

You can see more often by using some online tools. How many visitors do they get? Social media flowers, and by reading a customer’s comments and much more.

Conclusion

Did you get my point? I think you’re now all aware of these tips. Now you’re more flexible and knowledgeable to choose the best digital marketing companies in your industry.

The most important factor of this post is to choose the best digital marketing partner. You’ll enjoy working with them and more results than you’ll be getting. And I’m sure you’ll have enjoyed reading this post.